Our ambassadors

Snugs products are much loved around the world by professional musicians and sportspeople.

Meet our ambassadors

Laurie Canter
Professional Golfer

Laurie Canter is a English professional golfer who competes on both the European and Challenge Tours. Shining as an amateur player and winning both the South African and Spanish Amateur Championships, Laurie made the decision to turn professional in 2011. 

He secured his European Tour card for the 2016, 2017 and 2018 seasons through Q-School and 2017 was his best golfing season to date. A tied 14th finish at the 2017 BMW SA Open was quickly followed by a win at the Dimension Data Pro-Am in the team event. The following week, Laurie tied 16th at the Joburg Open. 

July 2017 was an exciting time for Laurie as he qualified for The Open Championship at Royal Birkdale through Final Stage of Qualifying. This was Laurie’s second Open Championship, as he competed as an amateur back in 2010. In 2017, Laurie finished off the tournament in a very respectable tie for 37th.

Laurie will compete on both the European and Challenge Tours for the 2018 season. He has started his season with solid finishes of T8 at the Barclays Kenya Open and T21 at the Tshwane Open.

Laurie Canter chooses


Maisie Potter
British SBX World Cup Squad

Maisie is a 20 year-old, all round snowboarder from North Wales and has focussed on snowboardcross competitively since the age of ten. She lived in Chamonix for 6 years and raced on the French circuit. She is based in the UK, but, since finishing her A-levels, spends 6+ months of the year on snow. She made her World Cup debut in December 2016 and later that season finished 14th at the World Champs starting her Olympic Qualification. Unfortunately, one good race away from the Winter Olympics, bruised her heel ending her season. When Maisie is not racing, she loves to ride half pipe and powder. During the summers, she has been surf instructing at Surf Snowdonia.

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Madi Rowlands
GB Park and Pipe team member

Madi has been skiing since she could walk and took up an interest in freestyle skiing by following her older brother Michael through the ski park on family holidays. Madi quickly progressed and entered her first competitions in 2010. In 2011, she entered the British Ski Championships in Switzerland and won gold in her age category across all four events. In 2013, Madi became the youngest ever athlete to win the British Championships overall women’s slopestyle event. In 2014, she repeated this victory, also adding the overall halfpipe title as well!

As a result of these successes, Madi became the youngest member of the GB freestyle team representing GB in both halfpipe and slopestyle disciplines – the only GB athlete doing both. In 2016, Madi was selected to represent GB at the Youth Olympic Games in Lillehammer, Norway, where she became the first ever GB athlete to win a gold medal on snow by winning the halfpipe competition. A few days later she added a bronze medal in the slopestyle event.

[Photo: Jon Buckle for YIS/IOC]

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Charlie Brackpool
Team GB Kayaker

Charlie Brackpool has been kayaking since he was 14. Now aged 20, Charlie has already competed for Team GB for 4 years in the Freestyle Kayaking division.

"Freestyle Kayaking is a fast-paced dynamic sport, the best way to describe is to say it is like freestyle snowboarding but in a kayak! You have 45 seconds to do as many tricks as possible on a section of white water. How many points you score depends on the difficulty of the trick. On top of this you can score bonus points depending how much air you can get and if you don't use your paddles to complete a trick."

Charlie is currently training for the Freestyle Kayaking World Championships which take place in San Juan this November and December.

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Steven Cumbers
Racing Driver

Steven Cumbers is a professional racing driver from Essex. Steven currently races a Maserati MC GT with Ebor GT, competing in the GT Cup, Britcar and British GT Championship in 2018.

Steven took up racing at the age of 14, slightly later than most professional racing drivers. He started out on the Autograss Circuit, finishing 5th in his first championship and then continued his success as a junior coming 3rd, 2nd and finally 6th at the National Junior Championship. Steven went on to win three consecutive adult championships on the Autograss Circuit.

"Racing has always been part of our family. From a young age I would go and watch my stepdad racing and when I got the chance I jumped at the opportunity to get involved. Motorsport poses a lot of challenges and is very competitive, whether you are racing or engineering, it is a great team sport".

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Tom Court
Professional Kitesurfer

Tom Court was born and raised on the Isle of Wight in the UK. After learning to windsurf at an early age he was introduced to Kitesurfing in 1999. Ever since that day, Tom has been an enthusiastic ‘Kiter’ and has quickly made his mark on the PKRA Kiteboarding world tour, winning the UK under 18’s championship in his first year of competition.

Tom is now an international rider for North Kiteboarding and is well known for pushing the sport through his online video productions and powerful riding style. His goal is to showcase kiteboarding at its best and represent the brands that support him through his individual style and unique approach both on and off the water.

Tom Court chooses


Tom Seager
Professional Kiteboarder

Tom Seager is a 14 year old kiteboarder who was crowned Junior British Champion in 2014, aged only 11. Tom started flying power kites aged 5, he quickly progressed to land boarding and finally began kiteboarding with his parents at his local beach in West Sussex, aged only 7.

“My parents have always been into water sports and I have been lucky enough to live by (and love) the ocean all my life. From age 7 it was my ambition to become a professional kiteboarder and I have worked extremely hard to learn my craft. I am now lucky enough to be attending a World Class Kiteboarding Academy that allows me to travel to the best surfing spots in the world and follow my passion full time.”

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Sam Light
Champion Kiteboarder

Sam started Kiteboarding in September 2003 at his local beach; Hayling Island, one of the best locations for Kiteboarding in the UK. He competed in British competitions winning the junior title and going on to win the professional British championship around the time he finished school. Sam is now an international rider, travelling all over the world from competitions to photoshoots.

"I can’t thank my family, friends and sponsors enough for the opportunities I’ve had! I really believe if you just keep following your passion in life it will take you somewhere really cool!"

Sam Light chooses


Harry Konig
Professional Golfer

Harry started playing golf with his dad, aged 14, at his local club Tiverton in Devon. He was instantly hooked and by the time he turned 16 he was already playing for the county.
Harry turned professional in December 2016, after graduating from Tournament Golf College - one of Europe’s leading golf universities and being crowned Devon County Champion. Harry is currently competing on the PGA EuroPro Tour, televised on Sky Sports.
Harry lives in Uffculme, Devon and uses his Snugs earphones to help him focus and relax during strength training, practice and before a Pro event.

Harry Konig chooses


Neil Cole
Sports Journalist

Neil is a professional Broadcaster; Motor/Adventure Sports Presenter/Creative; Actor; Comedian; Producer/Director/Writer. He has an impressive career with highlights including 3 years as pan-European MTV presenter and anchor for Eurosport’s global flagship live show “Le Mans Coach” alongside legendary racing driver Tom Kristensen (2017)

Neil uses SnugsStage with his MEE M6 IEM’s in his job as reporter and Broadcaster. He has met and interviewed a number of interesting people throughout his career, including Actor Idris Elba OBE and heavy metal band Metallica.

As his profession involves a lot of travel, Neil also uses SnugsFlight, providing the ultimate in-ear comfort at altitude.

You can read more about Neil Cole here: https://theneilcoleshow.com

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Cassell The Beatmaker

Cassell The Beatmaker, winner of a prestigious Ivor Novello Award for song writing with Plan B, is a world-renowned drummer and producer. Based in London, Cassell has also worked with artists such as Ady Suleiman, The Streets, John Newman and Duffy.

At the start of his career, Cassell received a grant from the Prince’s Trust, which helped him realise his ambition to become a producer. This shaped his view of an artist’s responsibility to help and inspire those who come next. In 2016, Cassell launched ‘In The Making’ an artist development scheme, aimed at providing support to young artists on all elements of a musicians career. For more information see www.inthemaking.com.

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