When Beats headphones first came onto the UK market they retailed for £269. Now the man who was part of that success has just launched a pair of $300 Earbuds? This is great news for Snugs as it shows that the premium market is starting to mature. Snugs success is going to be partially down to timing and with the market expanding so quickly – Snugs is riding just in front of the crest of the earphone wave.